Toyota has been named the greenest brand in the world in Interbrand’s first global report to focus exclusively on green.
The new report, which ranks 3M in second place and Siemens in third, combines public perception of environmental sustainability and a demonstration of green performance.
The Best Global Green Brands study finds that the strongest green brands consistently differentiate themselves and engage in green activities that consumers find relevant, as well as implementing profitable green practices across their organisations, including setting up and running environmental programmes and effectively measuring and reporting their performance to the public. (more…)