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	<title>Toyota of Melbourne Blog</title>
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	<link>http://blog.toyotaofmelbourne.com</link>
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		<title>Toyota National Clearance Event</title>
		<link>http://blog.toyotaofmelbourne.com/2010/07/29/toyota-national-clearance-event/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/07/29/toyota-national-clearance-event/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:00:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=81</guid>
		<description><![CDATA[&#160;
Right now is a great time to get in the driver&#39;s seat of a new Toyota.
&#160;
The Toyota National Clearance Event is going on now until August 2, which means you can get an exciting offer on many new Toyota models, including the Camry, Prius and Tacoma. And because we know how important safety is to [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div>Right now is a great time to get in the driver&#39;s seat of a new Toyota.</div>
<div>&nbsp;</div>
<div>The Toyota National Clearance Event is going on now until August 2, which means you can get an exciting offer on many new Toyota models, including the Camry, Prius and Tacoma. And because we know how important safety is to you, every new Toyota vehicle comes standard with our Star Safety System&trade;.</div>
<div>&nbsp;</div>
<div>You&#39;ll also receive a free maintenance package2 when you buy or lease your new Toyota.</div>
<div>&nbsp;</div>
<div>The Toyota National Clearance Event is only for a limited time, so hurry in to your local dealer.</div>
]]></content:encoded>
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		<item>
		<title>Toyota Owner Loyalty</title>
		<link>http://blog.toyotaofmelbourne.com/2010/07/29/toyota-owner-loyalty/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/07/29/toyota-owner-loyalty/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 11:57:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=79</guid>
		<description><![CDATA[&#160;
Toyota Motor Corp. is winning the trade-in wars.
&#160;
Nearly 58 percent of the buyers trading in a Toyota, stuck with the brand when they purchased a new vehicle in the first quarter, according to auto information company Edmunds.com.
]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div>Toyota Motor Corp. is winning the trade-in wars.</div>
<div>&nbsp;</div>
<div>Nearly 58 percent of the buyers trading in a Toyota, stuck with the brand when they purchased a new vehicle in the first quarter, according to auto information company Edmunds.com.</div>
]]></content:encoded>
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		</item>
		<item>
		<title>TOYOTA CAMRY IS MOTOR TRENDS TOP PICK FOR &#8220;BEST FAMILY SEDAN&#8221;</title>
		<link>http://blog.toyotaofmelbourne.com/2010/06/22/toyota-camry-is-motor-trends-top-pick-for-best-family-sedan/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/06/22/toyota-camry-is-motor-trends-top-pick-for-best-family-sedan/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 18:59:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=77</guid>
		<description><![CDATA[Since 1989, America&#39;s best-selling car has been a midsize sedan. In fact, only three cars have held that title in the last two decades: the Ford Taurus, the Honda Accord, and the 12-time top-selling Toyota Camry.

	7th place: Nissan Altima 2.5 SL
	6th place: Chevrolet Malibu LT
	5th place: Subaru Legacy 2.5i LTD
	4th place: Honda Accord EX
	3rd place: [...]]]></description>
			<content:encoded><![CDATA[<div style="border: medium none ; overflow: hidden; text-align: left; background-color: transparent; color: rgb(0, 0, 0); text-decoration: none;">Since 1989, America&#39;s best-selling car has been a <a class="iAs" classname="iAs" href="#" itxtdid="19802544" style="border-bottom: 0.07em solid darkgreen; background-image: none; padding-bottom: 1px ! important; background-color: transparent ! important; padding-left: 0px; padding-right: 0px; color: darkgreen ! important; font-size: 100% ! important; font-weight: normal ! important; text-decoration: underline ! important; padding-top: 0px;" target="_blank">midsize sedan</a>. In fact, only three cars have held that title in the last two decades: the Ford Taurus, the Honda Accord, and the<strong> 12-time top-selling Toyota Camry.</strong></div>
<div style="border: medium none ; overflow: hidden; text-align: left; background-color: transparent; color: rgb(0, 0, 0); text-decoration: none;">
	7th place: Nissan Altima 2.5 SL<br />
	6th place: Chevrolet Malibu LT<br />
	5th place: Subaru Legacy 2.5i LTD<br />
	4th place: Honda Accord EX<br />
	3rd place: Hyundai Sonata SE<br />
	2nd place: Ford Fusion SEL</p>
<p>
	<a href="http://forums.motortrend.com/70/8126552/the-general-forum/comparison-best-selling-midsize-family-sedans/index.html#ixzz0rbrhPbr7" style="color: rgb(0, 51, 153);"><br />
	</a></div>
]]></content:encoded>
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		<item>
		<title>2010 Toyota Highlander and Venza Earn  &#8216;Top Safety Pick&#8217;</title>
		<link>http://blog.toyotaofmelbourne.com/2010/06/22/2010-toyota-highlander-and-venza-earn-top-safety-pick/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/06/22/2010-toyota-highlander-and-venza-earn-top-safety-pick/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 18:28:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=74</guid>
		<description><![CDATA[The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned &#8220;Top Safety Pick&#8221; status.&#160;
&#160;
The &#8220;Top Safety Pick&#8221; is the highest safety designation awarded by the IIHS.&#160; To qualify for the award, a vehicle must earn the highest rating of &#8220;good&#8221; in the IIHS&#8217; front, side, rollover, and [...]]]></description>
			<content:encoded><![CDATA[<div>The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned &ldquo;Top Safety Pick&rdquo; status.&nbsp;<span id="more-74"></span></div>
<div>&nbsp;</div>
<div>The &ldquo;Top Safety Pick&rdquo; is the highest safety designation awarded by the IIHS.&nbsp; To qualify for the award, a vehicle must earn the highest rating of &ldquo;good&rdquo; in the IIHS&rsquo; front, side, rollover, and rear impact tests and be equipped with electronic stability control.&nbsp; The IIHS testing was made more stringent in 2010 with the addition of the rollover test.&nbsp;</div>
<div>&nbsp;</div>
<div>To earn a &ldquo;good&rdquo; rollover rating, a roof must be able to support the equivalent of four times the vehicle&rsquo;s weight compared with the current federal standard of 1.5.&nbsp; In the IIHS testing, the Highlander roof withstood a force equal to 4.74 times its vehicle weight.&nbsp; The Venza&rsquo;s roof withstood 4.70 times its vehicle weight.&nbsp;</div>
<div>&nbsp;</div>
<div>The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.</div>
<div>&nbsp;</div>
<div>All Toyota models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).</div>
]]></content:encoded>
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		<title>Toyota 5 Star Safety System</title>
		<link>http://blog.toyotaofmelbourne.com/2010/06/22/toyota-5-star-safety-system/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/06/22/toyota-5-star-safety-system/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 18:20:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=71</guid>
		<description><![CDATA[Toyota is the first full-line manufacturer to combine these five key accident-avoidance technologies as standard equipment on every model.
The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. 
All five Star Safety System components feature advanced accident-avoidance technologies, including the following:
&#160;
&#8226;&#160;Vehicle Stability [...]]]></description>
			<content:encoded><![CDATA[<p>Toyota is the first full-line manufacturer to combine these five key accident-avoidance technologies as standard equipment on every model.</p>
<p>The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. <span id="more-71"></span></p>
<div>All five Star Safety System components feature advanced accident-avoidance technologies, including the following:</div>
<div>&nbsp;</div>
<div style="padding-left: 30px;">&bull;&nbsp;Vehicle Stability Control (VSC), which helps prevent wheel slip and loss of traction by reducing engine power and applying brake force to the wheels that need it.&nbsp; Toyota VSC monitors steering angle and the direction a vehicle is traveling, and it senses when the front or rear wheels begin to slip.&nbsp; When VSC senses this loss of traction or slip, the system reduces engine power and applies braking to the individual wheels that need it, in order to help correct the slip and keep the vehicle on its intended path.</div>
<div style="padding-left: 30px;">&nbsp;</div>
<div style="padding-left: 30px;">&bull;&nbsp;Traction Control (TRAC) helps maintain traction on wet, icy, loose or uneven surfaces by applying brake force to the spinning wheel or wheels.&nbsp; TRAC sensors are activated when one or more wheels start to slip.&nbsp; The system is designed to limit engine output, applies the brakes to the spinning wheel(s), and transfers power to the wheels that still have traction.</div>
<div style="padding-left: 30px;">&nbsp;</div>
<div style="padding-left: 30px;">&bull;&nbsp;The Anti-lock Brake System (ABS) helps prevent brakes from locking up by &quot;pulsing&quot; brake pressure to each wheel in order to help the driver maintain control in emergency-braking situations.&nbsp; Without ABS, emergency braking can cause brakes to lock up and cause a vehicle to skid.&nbsp; Toyota&#39;s ABS sensors detect which wheels are locking up and prevent the lockup by &quot;pulsing&quot; the brakes at each wheel independently.&nbsp; Pulsing releases brake pressure repeatedly for fractions of a second &ndash; a reaction time not possible for humans.&nbsp; This keeps the wheels rotating and helps the driver to avoid going into a skid.</div>
<div style="padding-left: 30px;">&nbsp;</div>
<div style="padding-left: 30px;">&bull;&nbsp;Electronic Brake-force Distribution (EBD) is incorporated in Toyota&rsquo;s ABS technology.&nbsp; EBD helps keep a vehicle more stable and balanced when braking.&nbsp; During an abrupt stop, momentum can cause a vehicle to tilt forward, reducing the brake force of the rear tires.&nbsp; EBD responds by redistributing brake force.&nbsp; Wheels with more braking effectiveness receive more brake force and wheels with less effectiveness receive less brake force, helping to prevent brake lockup.&nbsp; EBD is especially helpful when carrying cargo.&nbsp; Sensors recognize the extra load the cargo puts on the rear axle, so brake pressure on the rear wheels is increased because the extra weight improves braking effectiveness.</div>
<div style="padding-left: 30px;">&nbsp;</div>
<div style="padding-left: 30px;">&bull;&nbsp;Brake Assist is designed to detect sudden or &ldquo;panic&rdquo; braking and add the full pressure needed to help prevent a collision.&nbsp; If a driver fails to apply enough pressure to the brake, the Brake Assist sensors will detect this sudden or &ldquo;panic&rdquo; braking and add pressure.&nbsp; This additional pressure can help the driver avoid hitting the object.</div>
<div>&nbsp;</div>
<div>Another feature commonly known as brake-override technology will be added to all Toyota, Lexus and Scion models by the end of 2010.&nbsp; This braking-system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.&nbsp; Many of the vehicles currently at Toyota dealership already include brake override as standard equipment.&nbsp; The 2011 models already on sale featuring brake override including Camry, Sienna, Avalon and Scion xB, in addition to some 2010 models.&nbsp; Brake-override technology has always been and will continue to be standard on all Toyota and Lexus hybrid vehicles as part of the hybrid system control logic.</div>
]]></content:encoded>
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		<item>
		<title>RUN A TOYOTA PRIUS A HOAX</title>
		<link>http://blog.toyotaofmelbourne.com/2010/04/12/run-a-toyota-prius-a-hoax/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/04/12/run-a-toyota-prius-a-hoax/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:48:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=67</guid>
		<description><![CDATA[You must see these YOU TUBE videos.&#160; This guy is said to be in a&#160; lot of financial trouble and looking for a pay check.&#160; I am just glad no one got hurt during this incident. 

	http://www.youtube.com/watch?v=8lSpxT8iUHY&#38;feature=related
http://www.youtube.com/watch?v=JCS-uXdNBe8&#38;feature=related
]]></description>
			<content:encoded><![CDATA[<p>You must see these YOU TUBE videos.&nbsp; This guy is said to be in a&nbsp; lot of financial trouble and looking for a pay check.&nbsp; I am just glad no one got hurt during this incident. </p>
<p>
	http://www.youtube.com/watch?v=8lSpxT8iUHY&amp;feature=related</p>
<p>http://www.youtube.com/watch?v=JCS-uXdNBe8&amp;feature=related</p>
]]></content:encoded>
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		<item>
		<title>RUN AWAY PRIUS WAS A HOAX</title>
		<link>http://blog.toyotaofmelbourne.com/2010/04/12/run-away-prius-was-a-hoax/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/04/12/run-away-prius-was-a-hoax/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:17:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=62</guid>
		<description><![CDATA[See Fox New Video on YOU TUBE
http://www.youtube.com/watch?v=8lSpxT8iUHY
]]></description>
			<content:encoded><![CDATA[<p>See Fox New Video on YOU TUBE</p>
<p>http://www.youtube.com/watch?v=8lSpxT8iUHY</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>2011 TOYOTA SIENNA WOW&#8217;S THE CROWD</title>
		<link>http://blog.toyotaofmelbourne.com/2010/04/12/2011-toyota-sienna-wows-the-crowd/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/04/12/2011-toyota-sienna-wows-the-crowd/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:05:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.toyotaofmelbourne.com/?p=60</guid>
		<description><![CDATA[
I still can&#8217;t believe that auto journalists were most excited about a minivan at the LA Auto Show. Yes, the 2011 Toyota Sienna was the big &#8220;wow&#8221; at this year&#8217;s show.
Why was there so much buzz about this minivan and why should you definitely consider buying one?
When the 2011 Toyota Sienna comes to dealerships in [...]]]></description>
			<content:encoded><![CDATA[<div class="contentpaneopen" style="width: 98%; float: left; margin-left: 10px;">
<p><a href="http://www.autotropolis.com/toyota/sienna/research.html"><img align="left" alt="2011 Toyota Sienna" border="0" hspace="10" src="http://www.autotropolis.com/wiki/images/d/dc/2011_Toyota_Sienna_1.jpg" style="width: 219px; height: 141px;" title="2011 Toyota Sienna" vspace="10" /></a>I still can&rsquo;t believe that auto journalists were most excited about a minivan at the LA Auto Show. Yes, the 2011 <a href="http://www.autotropolis.com/toyota/sienna/research.html">Toyota Sienna</a> was the big &ldquo;wow&rdquo; at this year&rsquo;s show.</p>
<p>Why was there so much buzz about this minivan and why should you definitely consider buying one?<span id="more-60"></span></p>
<p>When the 2011 <a href="http://www.autotropolis.com/toyota/research.html">Toyota</a> Sienna comes to dealerships in February, this minivan will be one of the coolest vehicles on the road with its rolling second row living room, rather sexy exterior, high quality interior materials and advanced safety technologies.</p>
<p>So, here&rsquo;s the big deal about the 2011 Toyota Sienna: the second row captain&rsquo;s chairs have a foot rest that makes the seats like a rolling recliner. Finally! I&rsquo;ve been asking car companies for a recliner-like chair for years. Plus, Sienna engineers added a wide format flat screen that splits into two screens when desired.</p>
<p>Do reclining seats and a wide format flat screen TV make the 2011 Toyota Sienna truly a rolling living room? YES! (I know my six- and 17-year old daughters will think so!)</p>
<p>Ian Cartabiano, studio design manager at Toyota&rsquo;s Calty Design Center in Newport Beach, Calif., says the rolling living room was &ldquo;there from the beginning of the concept.&rdquo;</p>
<p>Cartabiano says this lounge-type seating is not new. &ldquo;In Japan, minivans there have had lounge seating for quite some time,&rdquo; he says. He further explains that, in Japan, there are no negative stigmas regarding vans. In fact, minivans are looked upon as luxury vehicles and not necessarily for families either.</p>
<p>So why hasn&rsquo;t any vehicle in America been outfitted with lounge seating? Is it a safety concern?</p>
<p>No, says Cartabiano. &ldquo;These products have existed for a long time in Japan and they have been thoroughly tested,&rdquo; he says. In fact, they are not called reclining seats in the auto industry, but &ldquo;long side second row seats.&rdquo;</p>
<p><a href="http://www.autotropolis.com/toyota/sienna/research.html"><img align="right" alt="2011 Toyota Sienna" border="0" height="232" hspace="10" src="http://www.autotropolis.com/wiki/images/e/eb/2011_Toyota_Sienna_3.jpg" title="2011 Toyota Sienna" vspace="10" width="350" /></a>Unfortunately, Toyota did not let auto journalists inside the 2011 Toyota Sienna at the LA Auto Show. And, Calty&rsquo;s Design Research Center, which is located right in my own neighborhood, did not have one for me to check out.</p>
<p>Cartabiano says these long slide second row seats &ldquo;move pretty far back,&rdquo; making for a superbly roomy cabin. The center console, so says Cartabiano, also moves back with the seats, making a table between the two second row captain&rsquo;s chairs.</p>
<p>I can&rsquo;t wait to road test the 2011 Toyota Sienna to check out the entire interior. Cartabiano says the Sienna was designed with high quality materials such as two-toned leather seating surfaces and &ldquo;nice&rdquo; stitch patterns.</p>
<p>From looking inside the Sienna at the LA Auto Show, I noticed the dashboard definitely has more &ldquo;artistic flair,&rdquo; as Cartabiano describes. I&rsquo;m not sure, however, if this artistic approach &ndash; such as a long wooden swoosh &ndash; works well for the Sienna. &ldquo;We took the utilitarian uses and added beauty,&rdquo; says Cartabiano.</p>
<p>And if all of this wasn&rsquo;t good enough, the 2011 Toyota Sienna was designed, engineered and built (in Indiana) right here in America. &ldquo;Truly, the 2011 Toyota Sienna is an all-American product that works hard to increase interior space efficiency,&rdquo; says Cartabiano, &ldquo;and the driving dynamics feel way more in control and nicely balanced.&rdquo;</p>
<p>One reason performance has improved on the 2011 Toyota Sienna, says Cartabiano, is the car&rsquo;s increased aerodynamic efficiency. &ldquo;We tried hard to wrap a beautiful skin around a big box,&rdquo; says Cartabiano, who was the Sienna&rsquo;s head exterior designer. &ldquo;We focused on getting it more sculptural with more flair.&rdquo;</p>
<p>After viewing the 2011 Toyota Sienna at the LA Auto Show, I certainly agree. I was blown away by the second row cabin, but the exterior had me wowed too.</p>
<p>The sleek windows and &ldquo;s&rdquo; curve onto the rear glass as well as the absence of the usual big ugly sliding door gash makes the 2011 Toyota Sienna a good-looking vehicle.</p>
<p>The front grille, says Cartabiano, is &ldquo;bold, luxurious and a little controversial.&rdquo; Does the front grille of the 2011 Toyota Sienna look more high end? I think so.</p>
<p><a href="http://www.autotropolis.com/toyota/sienna/research.html"><img align="left" alt="2011 Toyota Sienna" border="0" height="240" hspace="10" src="http://www.autotropolis.com/wiki/images/e/e9/2011_Toyota_Sienna_2.jpg" title="2011 Toyota Sienna" vspace="10" width="350" /></a>Now, don&rsquo;t get me wrong. The 2011 Toyota Sienna still looks like a clunky minivan. However, the exterior is rather special and does masquerade as a large luxury vehicle rather than a boring minivan.</p>
<p>The 2011 Toyota Sienna will be available with two engines: a 3.5-liter 266 hp V-6 or a 2.6-liter 187 hp, four-cylinder engine. The EPA estimates the 2.7-liter Sienna will achieve mileage ratings of 18 mpg city and 24 mpg highway. The V-6 is estimated to deliver 19 mpg city and 26 mpg highway.</p>
<p>The 2011 Toyota Sienna comes in five trim levels: Sienna, LE, SE, XLE and Limited. All-wheel drive technology is available only on the V-6 model and in the LE, XLE and Limited models. The Sienna can also be configured with seven or eight passengers.</p>
<p>What about safety? Although not yet tested by the National Highway Transportation Safety Administration, the 2011 Toyota Sienna was built chock full of the latest safety features. Standard safety equipment includes seven air bags, electronic stability control (ESC), anti-lock brakes, electronic brake force distribution, brake assist with traction control and electric power steering.</p>
<p>A pre-collision system and vehicle dynamics integrated management (VDIM) is an available option on the Limited trim level. Toyota says &ldquo;the VDIM system coordinates brake control with the engine output and steering inputs, allowing all the control and safety systems to cooperate seamlessly.&rdquo;</p>
<p>And if all that isn&rsquo;t enough, Toyota added its new Safety Connect&trade; telematics system (standard on Limited and optional on XLE only). Toyota says its Safety Connect&trade; system offers four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. A complimentary one-year trial subscription is included.</p>
<p>Still considering a 2011 Toyota Sienna minivan? I bet you are! BRAVO, TOYOTA!!</p>
</div>
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		<title>Toyota Hybrid Horror Hoax</title>
		<link>http://blog.toyotaofmelbourne.com/2010/03/13/toyota-hybrid-horror-hoax/</link>
		<comments>http://blog.toyotaofmelbourne.com/2010/03/13/toyota-hybrid-horror-hoax/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 14:53:12 +0000</pubDate>
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		<description><![CDATA[On the very day Toyota was making a high-profile defense of its cars, one of them was speeding out of control,&#34; said CBS News&#8211;and a vast number of other media outlets worldwide. The driver of a 2008 Toyota Prius, James Sikes, called 911 to say his accelerator was stuck, he was zooming faster than 90 [...]]]></description>
			<content:encoded><![CDATA[<p sizcache="6" sizset="21">On the very day <b>Toyota</b> was <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/03/08/AR2010030804944.html">making a high-profile defense</a> of its cars, one of them was speeding out of control,&quot; said <b>CBS</b> News&#8211;and a vast number of other media outlets worldwide. The driver of a 2008 <b>Toyota</b> Prius, James Sikes, called 911 to say his accelerator was stuck, he was zooming faster than 90 miles per hour and absolutely couldn&#39;t slow down.<span id="more-55"></span></p>
<p>It got far more dramatic, though. The California Highway Patrol responded and &quot;To get the runaway car to stop, they actually had to put their patrol car in front of the Prius and step on the brakes.&quot; During over 20 harrowing minutes, according to NBC&#39;s report, Sikes &quot;did everything he could to try to slow down that Prius.&quot; Others said, &quot;Radio traffic indicated the driver was unable to turn off the engine or shift the car into neutral.&quot;</p>
<p><span style="color: rgb(255, 0, 0);">In fact, almost none of this was true</span>.<span style="color: rgb(255, 0, 0);"> Virtually every aspect of Sikes&#39;s story as told to reporters makes no sense.</span> His claim that he&#39;d tried to yank up the accelerator could be falsified, with his help, in half a minute. And now we even have an explanation for why he&#39;d pull such a stunt, beyond the all-American desire to have 15 minutes of fame (recall the &quot;Balloon Boy Hoax&quot; from October) and the aching need to be perceived as a victim.</p>
<p sizcache="6" sizset="36">The lack of skepticism from the beginning was stunning. I combed through haystacks of articles without producing such needles as the words &quot;alleges&quot; or &quot;claims.&quot; When Sikes said he brought his car to a <span class="tickerlinx" sizcache="6" sizset="36"><a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=TM"><b>Toyota</b></a></span> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=TM">TM</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=TM">news </a>- <a href="http://people.forbes.com/search?ticker=TM">people </a>) dealer two weeks earlier, recall notice in hand, and they just turned him away, the media bought that, too. In Sikes We Trust. Then the pundits deluged us with a tsunami of an anti-Toyota <a href="http://www.scrippsnews.com/node/52054">sanctimony</a> .</p>
<p>Where to begin?</p>
<p>Well, the patrol car didn&#39;t slow down the Prius; the bumpers never touched. The officers used a loudspeaker to tell Sikes to use the brakes and emergency brake together. He did; the car slowed to about 55 mph. Sikes turned off the engine and coasted to a halt. He stopped the car on his own.</p>
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		<title>2011 Toyota Sienna (AHEAD OF ITS TIME)</title>
		<link>http://blog.toyotaofmelbourne.com/2010/02/12/2011-toyota-sienna-ahead-of-its-time/</link>
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		<pubDate>Fri, 12 Feb 2010 22:16:01 +0000</pubDate>
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		<description><![CDATA[A Year Ahead of Its Time 
A first look at the redesigned 2011 Toyota Sienna.
Redesigned for the 2011 model year, Toyota’s latest incarnation of the celebrated Sienna minivan promises to bring a whole new level of style, sophistication and enjoyment to the segment. More advanced than any preceding it, the 2011 Sienna is nearly a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>A Year Ahead of Its Time </strong><br />
A first look at the redesigned 2011 Toyota Sienna.</p>
<p>Redesigned for the 2011 model year, Toyota’s latest incarnation of the celebrated Sienna minivan promises to bring a whole new level of style, sophistication and enjoyment to the segment. More advanced than any preceding it, the 2011 Sienna is nearly a full model year ahead of its time, and several ahead of its competition. <span id="more-51"></span></p>
<p>The 2011 Sienna injects a healthy dose of style into a predominantly vanilla vehicle genre. Designed to strike a balance between sleek sophistication and modern athleticism, the newest iteration of Toyota’s versatile mini is visually striking, and instantly appealing (and not only to expanding families). Toyota’s latest introduces thicker, broader shoulders, more muscular wheel arches and a redesigned face more in line with the company’s groundbreaking Venza crossover.</p>
<p>The boxy, boring styling of the conventional minivan gives way to sporty, aerodynamic lines and features. Up front, the aggressive new face is characterized by a sleek chrome grille and flanking wraparound high-intensity headlamps. A black mesh grille sits beneath the chrome wings of the redesigned nose, as do a pair of available foglamps. The vehicle itself, with simple, fluid lines extending back from the hood, sits on a powerful foundation of optional 19-inch super chrome alloys and culminates in a nicely tailored backend and elegant LED taillamps.</p>
<p>To ensure that the new Sienna is more than athletically styled, Toyota has integrated a pair of impressive engines beneath the unique and beautifully sculpted hood of its newest introduction. A standard 2.7-liter DOHC four-cylinder delivers 187 hp through an electronically controlled six-speed automatic transmission. Higher models feature the surprising power of a robust 3.5-liter V6 that generates an impressive 266 hp through the company’s new, smooth-shifting six-speed automatic. Cleanliness and efficiency are greatly emphasized on the latest Sienna, as fuel efficiency in the new Toyota touches up to 26 mpg.</p>
<p>An advanced MacPherson strut suspension coupled with a series of intelligent steering systems gives the 2011 Sienna a supremely confident and powerfully capable ride. With everything from stability and traction control to powerful antilock brakes with electronic brakeforce distribution (all elements in Toyota’s Star Safety System™), the newest Sienna is designed to respond admirably and handle brilliantly. Its unique setup and available all-wheel drive ensure all-season confidence and capability without sacrificing a sense of driving enjoyment all too often abandoned in the minivan.</p>
<p>With seating for up to eight, Sienna’s cabin is awash with comfort and luxury. Beneath the flooding light of two available moonroofs, the latest Toyota is larger inside than ever before, opening up even more passenger and cargo space. Available heated leather seating is both exceedingly comfortable and exceptionally versatile, as the vehicle’s three rows slide easily and are removable and configurable. Third-row seats fold flat for additional storage while available second-row captains’ chairs feature optional lounge seating with additional leg and foot support.</p>
<p>Like its redesigned exterior, the cabin of the new Sienna features modern styling and enhanced sophistication. Sleek lines, available wood trim on the dash and steering wheel and intuitive controls and storage options give the vehicle’s interior a sense of supreme elegance while available Bluetooth communication, a DVD navigation screen (with backup camera) and a rear-seat dual-view entertainment system make it more technologically advanced than ever before. An available JBL<sup>®</sup> premium audio system features 10 speakers and unparalleled interior acoustics.</p>
<p>Beyond the intuitive control and confidence of the Star Safety System™, Toyota’s latest features an impressive list of dynamic and intelligent safety systems. An advanced optional Pre-Collision System and a Vehicle Dynamics Integrated Management setup allow the Sienna to actively prepare itself for a collision, or work to prevent one in the first place. Seven standard airbags and a reinforced body frame add an exceptional level of interior protection, and Toyota’s new Safety Connect™ system provides emergency roadside assistance at the touch of a button.</p>
<p>The new 2011 Toyota Sienna is due to arrive this month.</p>
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